Why Use Digital Signage's Interactive Feature?

In a time of strong development of the industrial revolution 4.0, many businesses are using Digital Signage solutions as an effective communication method. In particular, interaction with users is considered an important feature and is being applied by many businesses to increase customer experience and increase revenue. Find out why your business needs to get Digital Signage's interactive capabilities up and running right away.

Attract users.

If you had to choose between a Digital Signage display filled with slogans, images, and an interactive side, which content would your customers pay more attention to? It is certain that the majority of customers will pay attention and be curious about the content that opens up the opportunity for them to communicate.

According to a recent survey, more than 81% of people think that interactive content on Digital Signage will make them pay more attention than images and videos that are broadcast one way. It is proof that customers will be more attracted to ads that give them a sense of interaction. So, besides investing in interesting advertising messages and lively audio and visuals, start engaging your customers right away with “open communication” on Digital Signage.

Measure customer interest.

Measuring customer interest has always been an obstacle for marketers in evaluating the effectiveness of a communication campaign. However, with Digital Signage, businesses will accurately understand the effectiveness of each communication campaign through interactions with customers' screens.

In fact, many businesses have also boldly applied touch screens on the Digital Signage system to make it easier for customers to interact. Thanks to these choices, businesses can accurately measure trends and interest levels of customers to adjust messages accordingly to achieve the highest communication efficiency.

Make an impression, bring an interesting experience to customers.

In the digital age that is developing more strongly than ever before, ads with beautiful images and vivid content are no longer enough to make an impression on customers' minds. Instead, customers will need messages that they are directly involved with and a part of.

The interactive feature of Digital Signage will be an effective way to help businesses make a deep impression on customers. When interacting via the screen, customers will experience with open content, giving them the choice of topics of interest or interest. From there, businesses can completely create interesting experiences by interacting with customers through Digital Signage. Creating a positive emotional connection will be the spice that catalyzes a lasting relationship between businesses and customers.

Improve marketing effectiveness.

Two-way interaction in marketing will make communication with customers more effective. With the interactive feature of Digital Signage, customers will actively choose to see the content related to the services and products that they are really interested in. This interaction helps to improve marketing efficiency between customers and businesses. As a result, businesses will make appropriate strategic business orientations to develop awareness as well as increase customer loyalty about services and brands.

Drive buying behavior.

In the retail sector, interaction on Digital Signage will help promote positive customer buying behavior. In fact, 70% of marketers surveyed said that interactive content on Digital Signage will significantly improve customer conversion rates. So, instead of passively displaying product photos or videos to customers on Digital Signage, why not create content that helps you interact with customers?

It is a fact that customers will only remember 20% of what they hear, 30% see, but up to 80% of their personal experience with products and services. Therefore, it would be a waste not to take advantage of Digital Signage's interactive features to "conquer" customers. Regardless of the industry, Digital Signage not only makes your communication messages more attractive and interesting, but also brings high interactivity with viewers. With all the above reasons, are you ready to use the interactive features of Digital Signage?