Using Digital Signage To Compete With Online Shopping, Why Not?

The presence of technology - phone, internet connection has transformed the way stores promote products on media, internet...

Ease of control and access to information, speed and convenience of e-commerce sites have created a big gap compared to the in-store shopping experience.

Customers demand more information about the product so that they are free to choose. When customers have researched products before and understand their needs better than consultants, how can stores bring better value to customers?

By introducing self-service devices, combined with display screens to guide, inform, and engage customers, using Digital Signage, stores will more effectively compete with the way online shopping is being done. dominate today.

It's a pity that most of the Digital Signage vendors in the last few years just wanted to sell as many displays as possible without having a real connection (to put it bluntly) the customer shopping at shops and change their way of thinking. Even so, I've now met a few equipment vendors that take a more holistic view of the procurement process and meet customer needs, providing a complete Digital Signage solution, not just a single one. product.

Digital Signage solution providers have the ability to optimize processes, manage traffic and enhance in-store experiences, both internally and externally. They deliver more engaging communication – digital media is 7 times more effective than print media.

Using Digital Signage solutions to optimize services, strengthen brands, increase conversion rates and revenue, are extremely important factors affecting the growth of the store in the future.